For the first time in 57 years, Mattel Inc. announced that Barbie was going to be given a serious makeover, causing nothing less than a social media storm.
When the company stated that the figurine’s famously unreal shape is going to be changed to embrace tall, curvy and petite body types, many fans took to social media to rejoice at the positive move.
However, others have hit back saying it’s not the revolutionary leap forward it seems and the new labels are ‘problematic’.
Some claim that ‘adult hang-ups’ shouldn’t be forced on children and many said there’s no need for the plastic doll to be ‘politically correct’.
The brand has long faced criticism that its stick-thin female dolls promoted unhealthy body ideals, especially for girls. Barbie’s male companion, Ken, has an athletic body.
The company’s new campaign slogan is: “Imagination comes in all shapes and sizes.
That’s why the world of Barbie is evolving.”
The iconic Barbie doll will be available in several different body types, including a more full-figured version for the first time. In addition to the three new body types, the 2016 Barbie Fashionista line includes seven skin tones, 22 eye colors, 24 hairstyles and “countless on-trend fashions and accessories”.
Photo: Keith Homan / Shutterstock
Gildshire Editor, Mia Russell