This is the time of year when most of the teams in the National Basketball Association are thinking about the draft because only a handful of teams are still alive in the NBA playoffs. Usually, there is a great deal of chatter about players coming out of college. This year there is a little chatter about a good young player and much more
chatter about his father. Per CBS Sports there is more to talk about this week.
The player is Lonzo Ball. He’s a point guard out of UCLA. His father is LaVar Ball. The elder Mr. Ball is all over the news. He has a lot to say.
He says this about his own abilities when he was young:
“Back in my heyday, I would kill Michael Jordan one-on-one”
He says this about his son:
“I think he’s better than Steph Curry.”
He says this about his family…
“All three of my boys are going to be one-and-done.”
…and about how much they are worth as an aggregate unit from a shoe company:
“A billion dollars it has to be there. That’s our number, a billion, straight out of the gate.”
Over the past months, LaVar Ball’s mouth and a tendency for outrageous claims have turned him into a star in is own right. Some argue his relentless PR-seeking style could hurt Lonzo via the draft or when it is time to play in the NBA. Los Angeles Laker executive Magic Johnson says otherwise.
“Lavar Ball will not have any impact whatsoever on whether I will select Lonzo.”
LaVar Ball may be crazy. Or he may be crazy like a fox. He is a huckster trying to sell products. In this case, the products are his son and Ball’s Big Baller Brand shoe. The Ball’s were recently rejected by the major sneaker companies when they asked that Big Baller to be released as a brand. Instead, they are taking orders for the $495 footwear to be delivered in November. No returns will be allowed.
As of Thursday, May 11, LaVar Ball had sold a total of 263 pairs of shoes. Two hundred sixty-three shoe sales at $495 apiece equal $130,185. Not bad for a day’s work, but a far cry from a billion dollars.