“No frills.” As an airline passenger, you once thought that phrase meant you weren’t going to get a full meal while winging your way from L.A. to New York City. “Hmph,” said you. “Across the country on a packaged sandwich.
There were lots of peanuts because there were lots of legs. A flight from Portland, Oregon to Houston, meant stops in Oakland, Orange County, and El Paso. Passengers who endured the whole trip got a standing ovation at Hobby Field in Houston.
No frills, courtesy Southwest. It couldn’t get more frill-free than that.
Except it just did.