Meet the competitors. The electric car field is a pitched struggle between carmakers (many of them) and tech companies (primarily Google.) Announced just this week, though, there is a new entrant in the field. Dyson (yes, the vacuum cleaner folks) have plans in place to build an electric car. Gildshire’s Cars and Motorcycles Magazine examined the new development.
Founder James Dyson announced the plans on Tuesday in an email to the company’s workers. The company’s creator cited his long history of seeking to find ways to combat air pollution. His innovative spirit dates back to the development of an exhaust filter the company began working on more than 25 years ago. In addition, advancements in electric motor technology, fluid dynamics, and energy storage the company has whipped up along the way have gone far in the advancement of the science.
“We will bring our technologies together into a single product,” he wrote. “Rather than filtering emissions at the exhaust pipe, today we have the ability to solve it at the source.”
The announcement doesn’t come as a complete surprise to observers. Back in 2016, documents released by the British government revealed Dyson’s plans to develop a new electric vehicle. The company provided no comment at the time, however, and has remained close-lipped about the project until today.
But now, it seems the company’s founder is more than happy to discuss his plans. The EV has been under development for about two and a half years, Dyson told Auto Express.
“What we’re doing is quite radical so there’s not an existing chassis that we can use,” he said to AE.
According to The Drive, the Dyson Car won’t be a sports car. However, it also won’t be a lower-end vehicle like the Nissan Leaf. We’re told, per Dyson, to expect their EV to stand apart. This would stand to reason as Dyson’s vacuum cleaners stand out from the crowd at Sears.
Much like Elon Musk and his Tesla, Dyson is going it alone. Citing traditional carmakers’ reluctance to embrace EV’s Dyson isn’t combining with anyone else. That said, the electric vehicle landscape Dyson faces is very different from the one Musk saw when he started. With everyone from Audi to Chevy developing electric tech, the competition is heating up.
How will he do? Gildshire is anxious to find out. The Dyson electric car intrigues us, to say the least, and it may just frighten the competition already in the fray. Or, it may inspire the competition. May the best voltage win. The car business has never been more interesting. We’ll keep you posted.