Uber Launches Subscription Service in Five Cities in the US
Recently, Uber launched a membership scheme for users in five US cities. The membership deal allows users to avoid price surging when costs are higher during the rush hour and other in-demand times.
The fixed-fare membership plan costs $24.99 a month in Los Angeles, while it is $10 cheaper ($14.99) in Austin, Denver, Miami, and Orlando. In 2019, Uber plans to expand the membership scheme to other cities across the country. The company is also hoping that the recent initiative will convince passengers that it is more economical to user Uber than their own cars. Dan Bilen, the product manager at Uber said:
“One thing we hear a lot from riders is that changes in price – however small – can make it tough to plan their day with Uber. The daily commute is a classic example, and it goes something like this: you pay one low price for the ride to work, only to find the ride back home is a different story.”
Dan also added: “We want to make Uber a reliable alternative to driving yourself – an affordable option people can use for their everyday transportation needs.”
The membership service called Ride Pass is a way to have a consistent price for Uber services any time of the day, anywhere in a city for a monthly fee. Uber believes that the average user can save up to 15% a month by having a monthly membership. The Ride Pass offers fixed rates, discounts on Uber Pool, UberX and Uber Express Pool ride. The fare package in Los Angeles will eventually include scooter access and e-bikes.
The Real Super Mario Dies at Age 84
Mario Segale, the man after whom the famous video game Super Mario was named, has died at age 84. Mr. Segale was a successful property developer from the US state of Washington.
In the late 80s, Mr. Segale leased a warehouse to Nintendo who decided to name the star of their video game after him. Mario Segale joked in 1993 that he is still waiting for his royalty cheques. The original name for Super Mario was Jumpman until Nintendo deiced to settle for a proper name for the beloved character.
According to his obituary, Mario Segale “always ducked the notoriety and wanted to be known instead for what he accomplished in his life.” Mr. Segale leaves behind his wife Donna, their four children and nine grandchildren. The Super Mario series is often called the most successful video game franchise of all time. Currently, the world’s favorite plumber and his latest adventure, Super Mario Odyssey is the best-selling game on the Nintendo Switch console. The game was sold in more than 12 million copies.
Facebook Apologizes for “White Supremacist” Ad
Facebook apologized after they approved an ad targeting people interested in white nationalism. The News website, The Intercept was able to launch a campaign on Facebook targeting 168 000 Facebook users interested in “white genocide.” Prosecutors believe the conspiracy theory that the “outside force” working on exterminating the white race motivated the man who recently attacked a synagogue in Pittsburgh.
Damian Collins, the chair of the Digital, Culture, Media and Sport Committee, tweeted about the Facebook’s approval of the ad “Again, this is appalling and irresponsible – Facebook allowed advertisers to target users interested in “white genocide.”
Damian Collins also added how easy it is for extremist groups to promote their hateful messages on social media.
Mr. Collins told the BBC: “The Facebook ad check service is currently operating far below the standards we should expect from a company of that size and wealth.”
Last year, Facebook pledged to prevent any ads on its platform targeting anti-Semitic users. They also pledged that they will do anything necessary to prevent spreading hateful messages on their platform. Facebook announced that they will add more human reviewers to their advertising system to prevent any similar occurrences in the future. However, it is believed that the recent campaign was manually approved.
Facebook deleted the ad and the targeting audience. They also apologized for the recent events.