Let’s see if I have everything I need for the start of the school year. A backpack, a trapper keeper, a laptop, a scientific calculator, a brand new package of underwear, two pairs of pants, four new shirts, and a Mini Cooper. That looks about right. Boy, do I wish I was really going back to school, or what? Mini is actually selling a Cooper marked down in price if you are a student or recent grad. Gildshire heard about this and was all over it. Motor1 helped with the research.
The 2019 Mini Cooper Oxford Edition hardtop brings the inimitable style and sexy character of the Cooper to the student population for just $19,750. This is over two grand less than the base-model Cooper. Know though that this isn’t a base model car. It’s tricked out in many ways that a driving enthusiast would want their Cooper to be adorned. Seventeen inch wheels, a panoramic sunroof, and heated seats (both driver and passenger) are part of the deal. The Oxford Edition is trimmed with a dark gray headliner to match its gray exterior.
Oh, is gray not your idea of a back-to-school look? Mini will paint your new ride in any color that you like, and at zero additional cost. Mini claims that’s a bonus worth almost $4,000.
The Oxford Edition Mini Cooper is powered by the brand’s signature 1.5-liter inline-three cylinder engine. (The more expensive “S” model has an extra cylinder and a lot more pop.) The three-cylinder powerplant, though, is good for 134-horsepower, and can be hooked to a six-speed manual or an automatic transmission, also with six speeds. The automatic transmission will cost most buyers an extra $1,250, but not so for this student special. They can swap the clutch for an automatic free gratis. That’s how much Cooper wants to start young people out in a Mini and, hopefully keep them there.
Will this promotion accomplish that goal? Will young people experience a Mini Cooper and never leave? Will they start out in the Cooper Oxford Edition and eventually go to an “S” convertible? That’s what the Mini people hope. It’s a good gamble. Gildshire will watch to see if it works.