If you want to turn your idea into reality but you don’t have the necessary funds, Kickstarter is a great place to get you started. To have a successful campaign on any crowdfunding platform, you need more than just a good project and passion for the idea. We have decided to share a roadmap for launching a successful Kickstarter Campaign.
Share your Story
Ask yourself why would someone who doesn’t even know me support my campaign? Invest your time in creating a short, funny, useful and engaging video. Share your passion and create a compelling story. People are more likely to give money if they can see that you are genuine and passionate about your creative idea.
You Campaign Should Last 30 Days or Less
Although a campaign could be 60 days long, 30 day campaigns are the most successful ones. According to Kickstarter research, long campaigns show that you’re not really confident about your campaign or your idea.
Offer Small Rewards
People like to be awarded for their contribution, and you should think about how can you thank them and show appreciation. Select your rewards wisely and think about the value of those rewards. Don’t forget to make an efficient budget and reflect on how much those rewards will cost you.
Count on Your Friends and Relatives
Before even launching your campaign, reach out to your friends, relatives and share your thoughts about creating a Kickstarter campaign on social media. For a successful Kickstarter campaign, you need to reach the 20% benchmark as soon as possible and the first people who are most likely to support you are friends and relatives.
Send Messages Individually
Sending messages to potential backers and following up with current backers is a relevant detail. Still, don’t be lazy about it and one group message to everyone. Take time to correspond with each person on a personal one-on-one level. Also, creating an engaging newsletter is always a good idea.
Make sure that you are creating something useful that has value to your backers and maybe future customers. This seems like a no-brainer, but many people overlook this essential part of every successful campaign. Most importantly, Kickstarter should be your last, not first option when raising funds. You know you’re doing something wrong when your mom’s reaction to your Kickstarter campaign is: “I didn’t know you want to do that…” Struggling, building relationships and sharing your ideas should come before launching a good campaign on any crowdfunding site.
For more information about Kickstarter campaigns pick up an official Kickstarter Handbook.