Gildshire is proudly supporting our local business community, Ryan Video Productions explain why video is the silver bullet for effective marketers (especially now!).
“Does that thing really work as well as the TV commercials claim?” Word of mouth has long been considered the holy grail to build strong brand names and overcome consumer concerns or cynicism. The internet age has spawned crowdsourcing review platforms such as Yelp, Trip Advisor, Angie’s List, and of course…Google Business Directory. People always want proof. And in today’s confusing communications culture of conspiracy theories and claims of fake news, it’s getting harder to know who – or what – can be trusted. Where’s the TRUTH?
Since the COVID-19 lockdowns began, businesses have found an even more critical need for credible communications. Face-to-face interactions at trade shows, group sales presentations, or public speaking engagements disappeared virtually overnight.
What businesses need: ENGAGEMENT With CUSTOMERS.
Making a meaningful connection with customers is not limited to in-person interactions. Effective marketers have long used video or film to convey marketing messages at the right time; to the right audience. After 30+ years in media and advertising, Chris Ryan at Ryan Video Productions has overseen campaigns for brands such as Barilla Pasta, Olive Garden Restaurants, Kraft Foods, and many others. All the while, Ryan carried a video camera; on vacations, to trade shows, family gatherings (Yeah, he was that guy. “Put the damn thing away, Chris!”)
Ryan Video Marketing Wisdom
An effective videographer/producer who is targeting consumers and businesses must be smart and strategic. Keys to success include:
The ability to uncover the target audience’s “pain point”
Instincts to understand what to say to SOLVE that person’s problem
An intuitive knack for getting real people comfortable on camera…unscripted!
Finding all 3 of these things should be on the checklist for any business looking to hire a videographer. It could be a brand video, customer testimonial, product demonstration, or educational video. Finding a videographer with a marketing & advertising background can be a real challenge…and an asset!
Top Video Needs in 2020
Ryan Video Productions has been busy during the pandemic, offering essential marketing support to businesses for a variety of video needs. Here are the Top 3 video needs for businesses:
1. Product Training, Educational & Demonstration Videos: substituting in-person training.
2. Social Media Content: Video Blogging, Product “romancing” and influencer communications have taken on a greater role as people spend more time online.
3. Brand Pivot or Re-fresh: Many businesses have modified operations and have made their web presence a priority. Good websites need good video, both for customer engagement but also for Search ranking. Video helps your SEO.
Chris Ryan and his strategic videos follow a narrative that meets the customer right where they are in the decision-making process. These are the milestones along your customer’s journey:
Articulate or illustrate my need so that I believe you understand me and what I want
Give me hope: a solution to my situation
Explain how it works in plain language (not superlatives and hyperbole)
Show me evidence or proof: Testimonials from those who have benefitted, and who I can trust
Make the next step easy: a call-to-action that works
Ryan Video Productions has been doing this successfully for global businesses for years since Chris’ defection from Corporate Marketing Agency life. “I feel so free now!” says Ryan. “I used to allow my creative ideas to make money for The Boss, but now I’m able to channel that creativity and make it work for my own clients, whether they be start-ups or huge multi-national brands.”
If you’re interested in learning more about Chris’s process and work, visit www.RyanVideoProductions and see for yourself!