How to Make Your Website Stand Out
In a world with millions of websites, the real challenge is setting your website apart from the crowd. How you design and customize your website not only differentiates you as a brand but also impacts the kind of visibility you get online. If your website is not unique or engaging, you risk suffering higher bounce rates thus missing out on opportunities. Here’s how you can make it stand out!
1. Get the Right Domain Name
When it comes to your brand, the name you choose says a lot about you. The domain name is your identifier online and will be how your audience can find you. One of the best ways to select a domain name is by picking one that matches your brand or business. While you need to keep it simple, don’t skimp on professionalism. Think about keeping it within 7 to 14 characters and avoid the use of numbers, hyphens, and double letters. Without going overboard, add some keywords that show what line of business or industry you are in. If you are stuck on choosing domain names, you can use systems such as IONOS to generate them using AI (artificial intelligence). Besides helping you settle for the right domain names, IONOS also offers you free Wildcard SSL for safe data transfers and private registration to enhance your privacy online.
2. Optimize Your Page Speed
Waiting for a page to load especially when you are in a hurry can be frustrating. With more people adopting the use of smartphones and faster connections, they expect the speed to be not more than 2 seconds. If a site doesn’t load within this timeframe, site visitors will bounce to another one.
To avoid such instances with your website pages, work on a faster loading speed. You need to start by compressing all the images before loading them onto the site. The best thing is that there are plenty of free services to compress that you can use. After optimizing the pages, carry out a test to know how well your site performs.
Waiting for a page to load especially when you are in a hurry can be frustrating.
3. Use the Right Calls to Action
With the many websites online, your clients may already know what they want. They are accustomed to visual cues and can navigate different websites. To stand out from the others, you need to use the right calls to action (CTAs) to prompt them to make a decision. Create attractive buttons with a sense of urgency. However, do not overdo it!
4. Keep Your Website Content Fresh
Website design doesn’t end at the design elements. Once your page goes live, you must engage your existing clients and prospective customers with high-quality content. Your website is your storefront and is the best place to showcase your most recent work. The content you post is dependent on the website you are running. If you run an eCommerce site, you can host a separate blog with articles and informational descriptions of your products and services. Keep your content relevant and SEO optimized.
Conclusion
Making your website stand out is not a one-day affair. You have to consistently commit yourself to making it better. While it is your website, you must make it about your customers and clients. They need to feel appreciated and satisfied every time they visit your website. By getting a simple-to-remember domain name and optimizing your site’s speed, you can win their hearts. Don’t forget to also incorporate the right calls to action and constantly update your content.