I think we can all stipulate that Matthew McConaughey is maleness, fully realized. Further, we can agree that Gildshire is duty bound to purchase the car Mr McConaughey suggests. He wants us to buy a Lincoln Aviator? Well, why not? However, after selling just 1,899 copies, Lincoln parent company Ford Motor Company has some explaining to do. Owners have reported problems ranging from the Emergency brake engaging while the vehicle is in motion to a digital gauge cluster scrambling information. The Lincoln Aviator flaws are coming to light too often. Lincoln officials have too much egg on their collective faces, considering the sticker price on a new Aviator. An entry-level model costs $52,195, while a fully equipped Aviator will set you back 90k.
The Aviator came to market with highly praised design features and smooth handling that belies its size. The Detroit Free Press, which helped with article research, called it “among the most impressive vehicles to debut in 2019 with the potential to be a turning point for the Lincoln brand.”
Has Ford publicly said anything about the problem? One would think they should be heard from if the problem is this profound.
Actually, they have. A spokesperson for the company had this to say:
“Aviators are just beginning to arrive in dealer showrooms. We will always do what is right to ensure we provide our customers with a top-quality vehicle and a great luxury experience with Lincoln. We recognize the excitement of purchasing a new vehicle and the inconvenience if a client needs to bring it back. We’ll pick up the vehicle, and loan out a Lincoln while repairs are made.”
Does Ford Motor Company have any kind of a timeline for this problem to go away? I would assume that new Aviators are going out the front door, while defective ones arrive out back.
Ford is ramping up its production operation in Chicago while continuing to perform quality inspections in the Flat Rock plant. As far as how long is concerned, Ford will only aver, “as long as it takes.”
For public consumption, Ford is putting an optimistic spin on the matter. Through a spokesperson, Ford went so far as to take a swipe at the press, urging them to “Find some happy Aviator owners and talk to them.” While the fact that some Aviator buyers have escaped the endemic problems isn’t exactly the point, the Free Press did find one in Robert Root. Mr. Root is 72-years-young and took his aviator cross-country to a Lynard Skynard concert in Orange Beach, Alabama. By all accounts, the Aviator handled the job with ease and aplomb.
A sticker price that many would find astonishing is, of course, no guarantee against design mistakes, software errors, and fit and finish issues. Are the Lincoln Aviator flaws bugs working out of a new model? Perhaps, but Aviator owners can be forgiven if they are a little more impatient than someone who bought a ’72 Vega. Ford and its Lincoln affiliates owe it to their customers to work day and night to get these issues under control sooner than later.
Besides that, Gildshire feels for Matthew McConaughey. His perfect face and voice assure us that “power that makes you feel good,” is what Lincoln is about. Do better for Matt! Lincoln Aviator’s flaws might make him frown!