One hundred years of anything is a big deal. We celebrate centenarians with enormous parties and cakes the size of Delaware. We commemorate states, countries and even counties with celebratory events when they reach the ripe old age of one hundred. Likewise, a car company achieving that milestone is worth noting. Chevrolet pickups reach 100 years old with their 2018 model year, and the company is celebrating. The Chevy Centennial trucks will be adorned in ways they haven’t been since before the Great Depression. Gildshire investigated to see what was up at the General’s house.
The bow tie car company has fashioned a special tie for the 2018 model of Chevy trucks. Those and other commemorative adornments display General Motors‘ pride in the trucks they have built since the 1918 model year.
The vintage bow ties are the defining characteristics of these trucks. A chrome and gold tie is 2017 standard equipment with optional black and chrome or illuminated badges. For 2018, both the Silverado and Colorado get a navy blue bow tie with a chrome border. On the navy blue field is the word “Chevrolet” with a pair of hash marks above the words.
The tie on the original 1918 truck inspired the anniversary edition. The same badge decorates the 2018 trucks’ bed liners and floor liners. For good measure, “100 Years” badges adorn the sides of both trucks, providing a celebration finish to the look.
In a somewhat ironic nod to vintage cars and trucks, the Centennial Edition is available in just one color. Each Centennial Edition is dark blue similar to the badge. They also come with chrome trim, door handles, tow hooks and mirror caps. The Silverado receives 22-inch painted wheels with chrome inserts, while the Colorado makes do with 18-inch painted wheels.
For buyers who want to celebrate with the company without buying a whole truck, options are available, as well. Chevrolet will be selling an array of products with the badge. These include inexpensive hats all the way up to a Phoenix bass boat and an inTech enclosed trailer. Chevrolet will also show a custom 1967 C10 finished in the special edition look at the Texas State Fair.
The trucks and the merchandise arrive in showrooms in the next three weeks, but Chevy hopes the hunger pangs are already present. After all, they dressed up their trucks for a night on the town.