Customer loyalty is a must for any brand. It helps to guarantee that people will come to shop with them time and time again, and that satisfaction will also remain high amongst these customers. All brands need to make sure that they are able to reward customer loyalty in some way. Here are the best ways to do so.
A Loyalty Scheme
One of the most common ways to reward customer loyalty is indeed with a loyalty scheme. These programs are often easy to set up, and easy to implement. The easiest option is a points-based system with your customers collecting points for every purchase that they make with you.
Such points can then be used in different ways. Some companies like to exchange points for money. This allows a customer to use their points to buy items from you with the credit they have saved up. For example, 10,000 points could be equal to £10. The other option is to allow the exchange of points for items that might not be for sale. It could be a certain experience offered by the company, or maybe a chance to buy a unique and exclusive product. The choices are endless!
As a company, you no doubt collect certain pieces of data on your customer base. Knowing what they purchase and how they choose to spend their money with you can result in you being able to create better products that they are more likely to be interested in.
However, you can also use this information to create tailored promotions that you send directly to them. For example, a customer could pick up a Unibet bonus that is offered at their site, but they could also be sent one by the brand directly. While both are good, the latter might be more tailored to their tastes. It could therefore align more clearly with what they want to receive from the brand as a customer.
A great way to offer customer loyalty is with sneak previews of upcoming releases. If a company wants to create a lot of buzz around a new launch, they could choose to send sneak peeks of it to their most loyal customers.
Email marketing is a very powerful tool to use here. Make use of those subscriber lists and send out interesting hints about what is to come. You could also set up a giveaway to allow loyal customers a chance to grab the PR release for the product or the service you are promoting.
Your brand would be nothing without your customers, so you need to make sure that you are rewarding them as best as you can. There are so many ways that you can make your customers feel valued. A good customer culture will help to ensure that those who have been with you since the beginning will want to keep supporting you, while those who have joined along the way will be happy that they did so.